Lexie Fleege, Marketing Communications, 2013
flipskateboards.com
In May 2010, DC pro-skateboarder Rob Dyrdek created Street League Skateboarding, the only league of its kind dedicated exclusively to street skateboarders. The event gained a following and was backed by a couple of big name sponsorships. Through these sponsorships, Dyrdek was able to shine a light on the underground, yet professional, sport of street skateboarding.
The presenting sponsors for Street League Skateboarding in 2010 were DC and Monster Energy, who returned to sponsor the tour again this year. Dyrdek said he was ?honored to have two of his closest sponsors ? [to] participate in the launch of Street League.? Monster Energy President Mark Hall added their sponsorship shows their ?continued support for Rob and street skateboarding.? President of DC Americas, Anton Nistl said the sponsorship was a great reflection of the DC brand, ?[street skateboarding] was always a cornerstone of our brand.?
The DC Pro Tour Fueled by Monster Energy features 24 of the best skateboarders in the world and hit the road again for their four-stop tour that started this May. DC and Monster returned as the presenting sponsors, and showed their commitment to skateboarding through a multi-year partnership with Street League Skateboarding. Two of the media sponsors were ESPN and the Skateboard Mag, both of which feature the events. ESPN and ESPN2 broadcast the event live from the Seattle stop in May and the Kansas City stop in June. The Glendale, AZ stop in July and in Newark, NJ in August will both also be broadcast live.
The tour gives fans the opportunity to attend skating events for two days in each city, as the league qualifiers will be open to the public. The riders will be competing head-to-head for a $1.6 million prize purse. The skaters will also benefit from the tour through each of their own sponsorships ranging from sports drinks like Gatorade and Vitamin Water to skateboard parts companies like Silver Trucks and Pig Wheels. The sponsors are mainly exclusive to skateboarding, which find the exposure beneficial for their brand. Other sponsors, like Red Bull, Gatorade, and Vitamin Water also sponsor other extreme sports like the X Games, which feature sports like BMX and snowboarding.
Professional skateboarders garner a large base of companies that support them. Skateboarders gain the most from the sponsorship of board companies, because it?s pretty hard to consider someone a professional skateboarder is they don?t have a board company backing them. Pros should be making at least $750 every month from these sponsorships with about a $3,000 cap each month. Sponsorships from shoe companies are considered the jackpot of sponsorships and are a part of every skater?s dream. Clothing companies are also considered a huge, even though they may ask the skater to appear in questionable ads. Wheels are appealing business ventures for people with deep pockets who want to get involved in skateboarding. Professionals usually pull in around $1,000 to $2,000 a month from these sponsorships.
What other companies do you think would be a good fit to sponsor extreme sports? Don?t forget to catch the Glendale, AZ stop July 16-17 and championship stop in Newark, NJ August 28 on ESPN2. You can catch up on the action at the DC Pro Tour Fueled by Monster Energy on their official site.
Source: http://emersoncollegesbs.wordpress.com/2011/07/14/street-league-skateboarding/
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