Brand your blog with consumer generated media and business ...

Posted by admin | Posted in Marketing | Posted on 11-10-2011

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Getting your business online is fairly easy these days. The question business owners need to ask is the site functional and easy for your customers to navigate. Web design is essential to attracting customers as well getting them to come back. The idea is to make it simple and not over the top. Remember that a large portion of internet shoppers are still operating on dial-up, and if your site has a lot of flash and animation it may not load very quickly causing customers to try elsewhere. You will also want to make sure your customized business cards match your blog and website so that you can create a synergy between your online and offline promotions. There has been a growing trend in Consumer Generated Media to help promote brands and companies. Consumers blog about their experience or post on their Facebook about what they like and do not like about various services and products. The ability for a company to link their offline promotions with their online social media campaign can help generate consumer interest and create a higher level of consumer engagement. This avenue for marketing has also created a division among those who write on major blogs as to whether this creates a conflict of interest and does paying other to write about your product influence their opinion.

Some of the highly read blogs will use various customer engagement tools? to help interact and gain feedback from their readers as well. For example, a website offering custom photo business cards would then add a resource tab on ways to help market your site through social media campaigns using that photo as your profile. This adds another dimension to link your company and your resources and then making sure that your blog is meeting those expectations. As their readers grow so will their RSS feeds which is what people will sign up for in order to receive daily or weekly feeds about site updates. The blog owners can then create an email campaign that will target those users and then be able to create more interest and buzz for their site. They can then highlight other bloggers or advertisers in their campaigns to grow their revenue which can be used to reinvest back into the site to increase their search and marketing position.

Source: http://www.jmckell.com/brand-your-blog-with-consumer-generated-media-and-business-cards/

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